Advertising and content partnership will add Connected TV to Blue Ant Media’s custom-branded marketing solutions for advertisers
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(Toronto, ON, November 18, 2015) – Blue Ant Media announced today a new advertising partnership with adRise, one of the fastest growing Connected TV content distribution and monetization platforms in the world. The company will represent adRise’s free, ad-supported video streaming service, Tubi TV, offering advertisers a rare opportunity to access a growing audience of OTT consumers in Canada. This relationship bolsters Blue Ant Media’s multi-platform offering for advertisers that includes TV channels, websites, YouTube, magazines, consumer events, custom production and social discovery.
“Blue Ant has always been committed to aligning advertisers and their brands with passionate audiences across all platforms,” said Jamie Schouela, EVP, Canadian Networks, Blue Ant Media. “The relationship with adRise extends our commitment to the growing Connected TV space.”
Tubi TV’s network delivers over 50 million monthly impressions and includes 40,000+ free Video-on-Demand titles across multiple platforms, including the Web, Apple TV, Roku, Xbox, Amazon, Samsung, Chromecast, iOS and Android. It offers content from all genres, including award-winning films, cartoons and kids programming, classics, comedy, horror, action, cooking, Korean dramas, fitness, men’s and women’s lifestyle, music, wildlife and nature, reality TV, and sci-fi, among many others. Blue Ant will be contributing some of its own content to Tubi TV to further enhance the library.
“adRise is expanding internationally, led by the popularity of our VOD app, Tubi TV, which has grown to become the largest free, ad-supported streaming TV network in the world,” said Thomas Ahn Hicks, Head of Strategy and Business Development, adRise. “Partnering with Blue Ant Media in the Canadian market is a great fit for us since they’re digitally-savvy, with robust experience on both the advertising and content fronts.”
Blue Ant Media is a privately held international media company that owns and operates 10 media brands including Cottage Life, Love Nature, Smithsonian Channel Canada and Makeful. Blue Ant Media creates and distributes content worldwide ranging from nature to DIY, outdoor living to music, engaging fans across television, digital, magazines and live events. The company also owns Omnia Media, a YouTube network and Choice TV, a broadcast channel in New Zealand. Blue Ant Media is based in Toronto and has offices in Los Angeles, London (UK) and Auckland. blueantmedia.com
adRise develops branded VOD apps and is the leading content distribution and monetization engine for all major Connected TV devices, supporting game consoles, streaming boxes (like Roku and Apple TV), Smart TVs, Blu-ray players, tablets and smartphones. adRise’s ad SDKs, which power ad delivery, targeting, and real-time analytics, is the standard that most of the advertising world uses to deliver interactive brand advertising to Connected TV devices. Brand advertisers access viewers by leveraging robust targeting and analytics never before available for TV audiences. Premium content owners monetize their content with interactive video ads, EST, and subscription revenue. For more information, go to adrise.com or contact info@adrise.com. adRise is based in San Francisco.
Tubi TV is on a mission to deliver premium movies and TV entertainment on-demand to consumers, all for free, as the leading alternative to the pay-for-play on-demand model. With over 40,000 titles, Tubi TV is the largest provider of free and legal TV shows and movies on the Web, mobile, and Connected TV devices. Tubi TV has signed content agreements with over 200 media content producers around the world.
Tubi TV is powered by adRise, the leading content distribution and monetization platform for premium content owners, such as Paramount and Starz. Find out more at TubiTV.com or download our app on iTunes, Google Play, Amazon Fire TV, Roku, Xbox One, Xbox 360, Samsung, and Apple TV.
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